Learn 7 Pinterest ad types to grow your reach and get better results.
Pinterest is no longer just a place for saving pretty pictures. It has quietly become a strong platform for businesses seeking to connect with individuals who are already looking for ideas, products, or inspiration. Whether you are in fashion, food, home décor, or tech, Pinterest offers a unique way to connect with a ready-to-buy audience.
Many brands today are utilizing Pinterest Marketing Services to create campaigns that feel authentic and drive tangible results. The platform rewards helpful, visual content, making it a smart option for advertisers.
In this blog, we will explore seven types of Pinterest ads and how each one can help you reach the right audience at the right time.
- Standard Pin Ads
Standard Pin Ads are promoted versions of regular pins. They show up in the home feed, search results, and related pins just like any other content. Because they appear native, they don’t disrupt the user’s browsing experience, making them easy to engage with.
This format works best if you want to build awareness or drive traffic to a website or product page without being too pushy. A high-quality image with a helpful or inspiring message can go a long way here.
If you’re just getting started with Pinterest marketing, Standard Pins are a great way to test what kind of content your audience responds to before exploring more complex ad types.
- Video Pin Ads
Video Pin Ads are an effective way to capture attention on Pinterest. Unlike static images, videos autoplay as users scroll, which naturally draws the eye. These ads are ideal if you want to tell a short story, show how your product works, or highlight something in action.
If you’re in a niche where movement matters like fashion, fitness, beauty, or cooking video can help bring your content to life. Keep the clips short and focus on clear visuals that get your message across even without sound.
As part of your Pinterest advertising strategy, videos can help you stand out in a crowded feed and keep users engaged longer. Many businesses using Pinterest Marketing Services mix video with static content to see what drives better results.
- Carousel Ads
Carousel Ads let you showcase multiple images within a single pin. Users can swipe through each image, which makes this format ideal for telling a story, showing product variations, or sharing a step-by-step guide.
This type of ad is particularly effective for brands with a visually appealing product range. For example, a clothing brand might show different outfit options, while a skincare brand could highlight each step in a routine. It gives you more space to communicate value without overwhelming the viewer.
If you’re exploring Pinterest marketing services, carousels are worth testing. They encourage more interaction and can increase the time users spend on your content, which helps with both engagement and conversions.
- Shopping Ads
Shopping Ads are designed to help people discover and buy their products directly from Pinterest. These ads pull product details from your catalog and display them to users who are actively searching for similar items.
This format is ideal for e-commerce brands because it shows real-time pricing, availability, and product info. It connects users with what they’re already interested in, making their journey from discovery to purchase much smoother.
If you’re serious about using Pinterest marketing to drive sales, Shopping Ads are a must. They work especially well when paired with Pinterest marketing services that can help you set up your product feed and target the right audience.
- Collection Ads
Collection Ads let you showcase one main image or video at the top, followed by smaller product images underneath. This format feels like a mini storefront, especially on mobile, where most Pinterest users browse.
It’s a great way to highlight multiple products in a single ad. For example, a clothing brand might show a full outfit as the hero image, with shoes, bags, or accessories below. This helps users explore more and stay engaged for longer.
As part of your Pinterest marketing plan, Collection Ads work well to increase product discovery. Many brands using Pinterest marketing services rely on this format to boost browsing and click-through rates through smart paid advertising on Pinterest.
- Idea Pin Ads
Idea Pin Ads are built for inspiration. Unlike other formats that focus on clicks or direct conversions, these ads are all about sharing value. You can use them to create short tutorials, step-by-step guides, or behind-the-scenes content that helps people discover your brand more organically.
They don’t connect to other pages like traditional pins do, but they increase visibility and engagement. This makes them especially useful for growing brand awareness and building trust over time.
If you’re learning how to use Pinterest marketing to build a loyal audience, Idea Pins are worth testing. Many brands use them alongside other formats as part of a well-rounded Pinterest advertising strategy, often with the support of Pinterest Marketing Services to guide the creative and targeting process.
- App Install Ads
App Install Ads are designed to help you promote your mobile app directly on Pinterest. These ads let users download your app directly from the platform. It’s easier to get installations from people who already like your content.
This format is ideal for businesses that offer app-based services or digital products. Whether you’re in fitness, finance, or e-commerce, App Install Ads can connect you with users who are ready to take action.
These ads can help increase app downloads and keep your brand visible to the right audience when used as part of a larger Pinterest marketing strategy. Many businesses use Pinterest Marketing Services to manage their paid ads on Pinterest. This helps them improve their campaign performance.
Final Thoughts
Pinterest is an excellent platform for connecting with people who are looking for ideas, products, or inspiration. With the right approach to Pinterest advertising, you can appear in their search results when it matters most.
Each ad type has its role. Some are better for building interest, while others work well for generating clicks, driving sales, or increasing app installs. The most effective way to achieve results is to test various formats and determine which one resonates with your audience.
If you’re not sure where to start, Pinterest marketing services from a team like Savit Interactive can help you set up and manage your campaigns. It’s a straightforward way to maximize your return on investment from paid advertising on Pinterest, without wasting time or budget.
Frequently Asked Questions
1. Are Pinterest ads effective for small businesses?
Yes. Pinterest ads work well for small businesses because they help reach users who are actively searching for ideas, products, or services. With the right targeting and visuals, even small budgets can bring meaningful results.
2. What type of Pinterest ad is best for e-commerce?
Shopping Ads and Collection Ads are often the best for e-commerce. They showcase multiple products, making it easy for users to click through to a product page and complete a purchase.
3. How much should I spend on Pinterest advertising?
It depends on your goals, but Pinterest offers flexible budgets. Many businesses start small to test ad formats, then scale based on what performs best. Partnering with a PPC agency like Savit Interactive can help you optimize spending for better returns.
4. Can a PPC agency help manage Pinterest ads?
Absolutely. A PPC agency with experience in Pinterest marketing services like Savit Interactive can handle everything from ad setup and targeting to ongoing optimization and reporting.
