Clothing & Accesories
How we achieved 2x Growth in clicks in a Year by implementing ecommerce SEO.
The website offers various clothing and accessories from Indian designers operating in the fiercely competitive luxury fashion sector. The website caters to celebrities, fashion influencers, and shopping enthusiasts searching for the latest and trendiest styles in both ethnic and modern clothing, with an emphasis on providing high-quality products from top Indian designers.
The client’s main objective was to improve the website’s visibility on Google SERPs (Keywords Ranking) and drive quality traffic globally.
The site had many clothing and accessories options available, with multiple categories and sub-categories. A few categories could be defined under each other or addressed as two different categories. We segregated such categories and sub-categories, which helped target particular keywords to relevant pages.
We started with a brief audit to identify the setbacks holding the website’s growth and came across several issues that needed to be worked on, such as: Unoptimized Category, Product, and Designer Urls On-Page attributes
By optimizing images with descriptive alt tags, you can not only help Google understand the context of your page better but also increase the likelihood of your images appearing in Google Image Search. Include your targeted keywords in the alt tags. Keep it short, descriptive, unique, and relevant to the image.
